GOLD | Clio Entertainment 2024 | Branded Entertainment & Content
SILVER | Clio Entertainment 2024 | Partnerships & Collaborations
SILVER | Clio Health 2024 | Film-Scripted
BRONZE | Clio Health 2024 | Use of Talent/Influencers
The Gut Gap
When building a new brand campaign for Miralax, we found quite the troubling stat: Women are significantly more stressed than men, and women are twice as likely to be constipated than men.
Agency: Energy BBDO
Naturally, we had to act. What relieves stress? Laughter. So we dialed into a comedic duo (who has NEVER shied away from talking about poop) to talk about our coined movement ‘The Gut Gap.’
Abbi & Ilana Sketch: We found a strange yet incredible audience overlap between our Miralax target, and Broad City fans. So naturally, we launched our partnership with the famous comedic duo Abbi Jacobson and Ilana Glazer, best known for their characters on Broad City. We then created social-friendly cutdowns, featuring the top stressors women face that lead to their undeserved constipation.
Insomnia
When you’re so stressed that you can’t sleep. And then because you didn’t sleep you’re stressed. And then you’re so stressed you’re not pooping. And then not pooping makes you so stressed that you can’t sleep. And then because you didn’t sleep you’re stressed. And then you’re so stressed you’re not pooping…
Socializing
Sometimes being surrounded by extroverts can turn your gut into an introvert.
Travel
Attention Travelers: Your gut may be delayed due to the stress of vacation. #TheGutGap apologizes in advance.
Wedding
Stress-induced constipation; the sneakiest wedding crasher of all time.