Official Sponsor of Fans’ Hearts
Agency: Energy BBDO
Heart disease is the #1 cause of death in the United States, yet people only truly pay attention to their heart health when it’s too late. Instead of resorting to emotional pleas or survivor stories, we tapped into an unexpected audience: Sports fans.
This was inspired by a stat we found: For sports fans, heart attack risk can more than double when their home team plays. We leveraged this stat into a larger campaign, Turning Bayer Aspirin into the ‘Official Sponsor of Fans Hearts.’
Local Super Bowl Spot
Instead of following the classic sports sponsorship model, we took a different approach: Highlighting fandom and sponsoring fans’ hearts, rather than a player. We launched our campaign with a local Super Bowl spot in the two competing cities: Kansas City and Philly.
Look & Feel
I worked with the design team to develop and implement the look & feel of this campaign through our online heart attach risk assessment
