2x Shortlist @ Cannes Lions: Brand Experience & Activation | Digital Craft
Skin Like Me
Agency: Energy BBDO
70% of kids with skin conditions experience bullying. And much of this stems from the lack of representation in the media – Most cartoon characters have smooth skin, or if there is some representation of imperfect skin, it’s the ‘villain’ who has these traits.
We partnered with Bepanthen to give these kids the chance to see their unique skin reflected on their favorite character ‘Luna’ from the hit show ‘Earth to Luna.’ By creating an AI tool that can map different skin marks onto Luna’s face, we generated millions of unique episodes of ‘Earth to Luna,’ giving each kid a chance to see their skin on their favorite character.
